Case studies

Cut checkout abandonment by a third by rebuilding the payment flow around one screen instead of four.

One component library across four product teams, adopted in a quarter without a rewrite freeze.

A research tool that turned scattered interview notes into something a whole team could actually search.

Habit tracking that stopped nagging people — retention up 22% after we removed half the features.

A motion language for a document app, so every state change explains where the file went.

An onboarding rebuild that got new accounts to their first useful moment in under two minutes.